Digital Marketing Manager

Terms of Reference (TOR)Position: Digital Marketing ManagerDepartment: Marketing / CommunicationsReports to: Head of Marketing / Commercial Director (adjust as needed)Location: On-siteContract Type: Full term1. Objectives of the PositionThe Digital Marketing Manager will be responsible for:• Driving measurable growth through digital channels• Strengthening the organization’s online presence and brand positioning• Optimizing digital campaigns based on data and performance insights• Supporting business goals such as lead generation, registrations, and sales conversion2. Scope of Work / Key ResponsibilitiesStrategy & Planning• Develop and implement a comprehensive digital marketing strategy aligned withcompany goals• Define digital marketing KPIs, targets, and budgets• Identify growth opportunities across paid, owned, and earned channelsCampaign Management• Plan, execute, and optimize digital campaigns (paid and organic)• Manage performance marketing channels (Google Ads, Meta, LinkedIn, etc.)• Oversee SEO, SEM, display, retargeting, and email marketing initiativesContent & Social Media• Oversee content strategy for websites, blogs, and social media platforms• Ensure consistent brand voice and messaging across all digital channels• Coordinate with designers, content creators, and external agenciesData, Analytics & Optimization• Monitor campaign performance using tools such as Google Analytics, dashboards,and CRM systems• Analyze user behavior, funnel performance, and conversion rates• Produce regular performance reports with insights and recommendationsTeam & Stakeholder Coordination• Manage and mentor digital marketing staff or external vendors/agencies• Work closely with product, sales, and IT teams to ensure alignment• Coordinate cross-departmental digital initiatives3. Deliverables• Digital marketing strategy and annual/quarterly plans• Campaign calendars and budgets• Monthly and quarterly performance reports• Lead/user acquisition and conversion growth• Optimized website traffic and engagement metrics4. Key Performance Indicators (KPIs)• Growth in website/social media platforms traffic and qualified leads/users• Conversion rate improvement• Cost per acquisition (CPA) and ROI on digital campaigns• Engagement metrics (CTR, time on site, bounce rate, social engagement)• Achievement of campaign and growth targets

Terms of Reference (TOR)Position: Digital Marketing ManagerDepartment: Marketing / CommunicationsReports to: Head of Marketing / Commercial Director (adjust as needed)Location: On-siteContract Type: Full term1. Objectives of the PositionThe Digital Marketing Manager will be responsible for:• Driving measurable growth through digital channels• Strengthening the organization’s online presence and brand positioning• Optimizing digital campaigns based on data and performance insights• Supporting business goals such as lead generation, registrations, and sales conversion2. Scope of Work / Key ResponsibilitiesStrategy & Planning• Develop and implement a comprehensive digital marketing strategy aligned withcompany goals• Define digital marketing KPIs, targets, and budgets• Identify growth opportunities across paid, owned, and earned channelsCampaign Management• Plan, execute, and optimize digital campaigns (paid and organic)• Manage performance marketing channels (Google Ads, Meta, LinkedIn, etc.)• Oversee SEO, SEM, display, retargeting, and email marketing initiativesContent & Social Media• Oversee content strategy for websites, blogs, and social media platforms• Ensure consistent brand voice and messaging across all digital channels• Coordinate with designers, content creators, and external agenciesData, Analytics & Optimization• Monitor campaign performance using tools such as Google Analytics, dashboards,and CRM systems• Analyze user behavior, funnel performance, and conversion rates• Produce regular performance reports with insights and recommendationsTeam & Stakeholder Coordination• Manage and mentor digital marketing staff or external vendors/agencies• Work closely with product, sales, and IT teams to ensure alignment• Coordinate cross-departmental digital initiatives3. Deliverables• Digital marketing strategy and annual/quarterly plans• Campaign calendars and budgets• Monthly and quarterly performance reports• Lead/user acquisition and conversion growth• Optimized website traffic and engagement metrics4. Key Performance Indicators (KPIs)• Growth in website/social media platforms traffic and qualified leads/users• Conversion rate improvement• Cost per acquisition (CPA) and ROI on digital campaigns• Engagement metrics (CTR, time on site, bounce rate, social engagement)• Achievement of campaign and growth targets